Sellular MCP server

• bulk_scanFree

  Scan up to 10 public domains in one call: for each domain, the Sellular visibility score (0-100, A-F) and whether llms.txt exists, plus directory opportunities. Returns partial results with a per-domain error instead of failing the whole batch. Debits the rate limiter once per domain (results cache 24h per domain). Use for outreach research across a prospect list.

• check_submission_readinessFree

  Check what is missing before one of the connected account's products can be submitted to directories, WITHOUT generating a full kit: per directory, every required field is reported as present, derived (with its source, e.g. site favicon or og:image), or missing (with the fix), plus one deduped list of blockers and the recorded done/pending/remaining progress. Read-only. Account-scoped: requires the MCP_API_KEY bearer token. Use to answer 'what is missing' or 'where should submissions start' before doing any submission work.

• compare_visibilityFree

  Score 2-5 public websites and rank them by visibility score, side by side, each with grade and its top strengths/weaknesses. Use to benchmark a site against competitors and explain who wins and why.

• generate_llms_txtFree

  Generate a ready-to-use llms.txt file body (the AI-discoverability manifest) for a public website, built from its fetched metadata: site name, description and key pages. Returns the text to serve at the site root as /llms.txt. If you are an agent working inside the site's source repository, write the file there yourself (public/llms.txt in Next.js, the web root otherwise) and review the Key Pages list before shipping. Use when a site fails the llms.txt check and the user wants one made.

• generate_reviewFree

  Generate a competitor review article for one of your apps, named by its website (product_url, e.g. "sparkmobile.dev") or its id. Asks you to confirm the website and optionally name its rivals, then runs live competitor research (Tavily), writes the article and (optionally) builds a head-to-head comparison table. Returns a preview link and the name of the editor it is waiting on. The article is NEVER published by this tool: it is submitted to a Sellular editor for approval (the editor is emailed) and only goes live at /reviews/[slug] once that editor approves it. Requires a paid plan (starter+) and counts against the monthly review generation quota. Authenticate with either your product API key (Dashboard -> Analytics -> API key), which names the product on its own, or the admin key plus product_id. TO WRITE THE ARTICLE YOURSELF: call once with brief_only=true to get the researched feature matrix and the full writing brief, then call again passing your article as `draft`. That skips the built-in writer entirely and is the better article, because you are already holding the comparison. The editor approval step is identical either way. TO DRAFT WITHOUT SUBMITTING: add hold_as_draft=true and the article is saved as a dashboard draft instead, with no editor involved; the owner reads it at the dashboard and submits it from there when happy.

• generate_seo_fixesFree

  Turn a public site's failing SEO / AI-discoverability checks into ready-to-apply fixes: complete file bodies (robots.txt, sitemap.xml, llms.txt, security.txt, manifest.json) and HTML head snippets (meta description, Open Graph, Twitter card, canonical, JSON-LD), each with where it belongs in the source tree (Next.js locations named). Built for coding agents working inside the site's own repository: write the files, insert the snippets, replace the TODOs, deploy, then re-run seo_audit_summary to verify. Read-only on Sellular's side; the tool itself writes nothing. Run seo_audit_summary first when you only want the diagnosis.

• generate_submission_kitFree

  Build ready-to-paste directory submission copy for one of the connected account's products: name, tagline, length-appropriate descriptions, category and pricing mapped to each directory's own field names and char limits, plus per-directory prep requirements (screenshots, video), resolved assets with provenance, blockers (e.g. missing logo) and recorded done/pending/remaining progress. `fields`/`copyText` contain ONLY pasteable values; prep instructions live in `requirements`. Read-only formatter: it does NOT submit anything anywhere. Account-scoped: requires the MCP_API_KEY bearer token. Use when preparing directory submissions without opening the dashboard.

• get_listing_badgeFree

  Get the ready-to-paste Sellular badge embed for one of the connected account's products, as HTML (also valid JSX as-is) and as Markdown. One embed per product: the image auto-upgrades to whichever tier the product currently holds (listed, editor's pick, top rated, or the paid featured slot while it runs), so it is pasted once and never replaced; never pin a width on it. The badge's link resolves per click too: the product's featured article while a paid feature window runs, its page in the Sellular directory otherwise, where visitors read and leave reviews. The tool itself edits nothing: if you are an agent working inside the product's source repository, add the snippet to the landing page header or footer yourself, next to any other trust badges, keeping the link and alt text intact; otherwise hand it to the developer. Account-scoped: requires the MCP_API_KEY bearer token.

• get_product_analyticsFree

  Get visitor analytics for one of the connected account's products: views and unique visitors for the last 7 days, 30 days and all time, plus published/draft review counts. Read-only. Account-scoped: requires the MCP_API_KEY bearer token. Use when asked how a tracked product's traffic is doing.

• get_visibility_scoreFree

  Get the Sellular visibility score (0-100, graded A-F) for a public website by domain or URL. Measures SEO and AI-discoverability signals (meta tags, sitemap, llms.txt, structured data, etc.). Use when asked how discoverable or SEO-ready a site is.

• list_directory_listingswrite actionFree

  List curated directories a product can submit to, sorted by domain authority. Optionally filter by product category (e.g. 'saas', 'ai', 'tools', 'dev'). Reference data only, read-only: this does NOT submit anything. Use to suggest where a product should get listed.

• list_my_reviewsFree

  List the review articles across every product you own, newest first, with their editorial status (draft, pending_review, published, rejected), editor notes and public URL once live. Use to check what happened to a generated review. Authenticate with either your product API key (Dashboard -> Analytics -> API key) or the admin key; both list the whole account, since a review belongs to the owner rather than to one product.

• list_public_listingsFree

  List public community listings on Sellular, with optional category or search filter. Read-only. Use to browse products already listed in the community directory.

• list_tracked_sitesFree

  List the sites/products tracked on the connected Sellular account (products and listings), including type, category, status and whether the Sellular badge is verified. Read-only. Account-scoped: requires the MCP_API_KEY bearer token and MCP_ACCOUNT_EMAIL to be configured.

• record_submissionFree

  Record that one of your tracked products has been submitted to a directory, so check_submission_readiness and generate_submission_kit stop listing it as remaining and you never re-submit the same place twice. Status is 'submitted' (done or live), 'pending' (waiting on their review) or 'rejected' (turned down). Optionally store the live listing URL and a note. Idempotent per product+directory: recording the same directory again updates that record rather than adding another, and nothing is ever deleted. This does NOT submit anything anywhere; it only records what you did. Account-scoped: requires the MCP_API_KEY bearer token, and asks you to confirm before writing.

• scan_domainFree

  One-call visibility audit for a public website: Sellular visibility score (0-100, A-F), whether llms.txt exists (root or .well-known), tracked directories with no known listing for the domain (submission opportunities, not verified absences), and a better-scoring same-category competitor when one is known. Read-only; results cached 24h per domain. Use when asked to audit or size up a site's overall discoverability in one shot.

• seo_audit_summarywrite actionFree

  Run a read-only SEO / AI-discoverability audit on a public URL. Returns the passing and failing checks, with failures sorted by impact (biggest score wins first) so you can recommend what to fix. Use after get_visibility_score to explain a low score.

• track_productFree

  Start tracking one of your products on the connected Sellular account, so the account-scoped tools can work on it: check_submission_readiness, generate_submission_kit, get_product_analytics and record_submission all refuse to run for a product that is not tracked. Idempotent by website: calling it again for a site already tracked UPDATES that entry (name, category, tagline, description) instead of creating a duplicate, so it is safe to retry. Never deletes anything. Account-scoped: requires the MCP_API_KEY bearer token, and asks you to confirm before writing. Use when a product is missing from list_tracked_sites.

• –Code scanremote-only server, no package to scann/a
• Live reliabilityremote reachable in 1545ms20/20
• Tool poisoning18 tool descriptions checked15/15
• Auth qualityopen endpoint exposes 2 write-action tools with no auth3/15
• Maintenanceno repository listed3/15
• Maintainer identityverified namespace with website, no repo4/10

Sellular: common questions

Is Sellular MCP server safe?

With care: it is graded C, so read the findings first (60/100). Read the Sellular safety report

How do I install Sellular?

It runs remotely at sellular.online. Add it to Claude Code, Claude Desktop or Cursor with the snippets above, or call it through the mcp.market gateway without installing anything.

Does Sellular need an API key?

Not as far as the registry entry and our scan can tell: no credentials are declared or required.

Is Sellular maintained?

The latest release is v1.0.0.

What can I use instead of Sellular?

Servers from other publishers that do the same job: Shopware MCP server, Gpsr Listing Lint MCP server and AIsa Shopping & Marketplace MCP server. Compare all Sellular alternatives.